A software company with one product and one obsession.
Sofftrix builds VUTrak. We are based in Hyderabad and we work with businesses whose growth is limited less by how many leads they buy than by how quickly those leads get a reply.
- Product
- VUTrak CRM
- Messaging
- WhatsApp Business API
- Model
- Multi-tenant SaaS
- Based in
- Hyderabad, India
Why we built VUTrak
We kept meeting businesses that were spending real money on ads and losing most of it after the click. The lead arrived. It sat. Someone called it a day later, got voicemail, and moved on. The CRM they owned was a place to record that failure, not prevent it.
The fix was not a better pipeline view. It was removing the human delay from the very first touch. So VUTrak sends the first message itself, on WhatsApp, in seconds — and only then hands a warm conversation to a person.
How we build
We use the official WhatsApp Business API rather than unofficial automation, because a business number that gets banned is worse than no automation at all. Every tenant runs in an isolated workspace with its own data, users, and number.
We would rather ship one product that a team opens every morning than a suite nobody finishes setting up.
See the product →Speed is the whole strategy.
Nothing else in a sales process compounds the way time to first contact does.
The conversation belongs to the business.
Not to the rep who happened to answer, and not to their personal phone.
Software should not need a champion.
If a team has to be nagged into updating the CRM, the CRM is wrong.
Come and tell us where your leads are going.
We are in Hyderabad and happy to meet. A call works just as well — reach us on +91 97043 56075.
- Official WhatsApp Business API
- Your own leads, live
- Hyderabad · IST
- 12:41:07.0lead.createdPriya Nair · Meta lead ad
- 12:41:07.9template.queuedwelcome_interiors · en
- 12:41:11.0whatsapp.sentt+4.0s · delivered ✓✓
- 12:43:02.4whatsapp.reply“Can you call me at 6?”
- 12:43:02.6lead.assignedRahul · callback 18:00